Disney Springs ™ The Landing Retail Location
Opening Day Scratch-Offs
As an opening day giveaway we wanted to share a year of free Drinkware with our first 100 guests. The problem was, we needed a way beautiful way to share 12 separate, variable codes with our guests so they couldn’t be shared or reused. I proposed the option of a scratch off that mimicked the counter display and worked with our printer to ensure these special giveaways would be magical enough for the biggest Disney fans.
Signage Detail
This is a sample of the signage created for opening day. Throughout the year new products were highlighted through various points based on product availability and licensing agreements with external creative partners.
